The first impression of the main page of Newsweek Magazine is humorous and colorful. A reader immediately sees big fonts and short captions, which can grab the attention right away. I think this quality satisfies one of Krug’s five guidlines: “minimize noise”. The website seems very plain and simple, but delivers its point directly to its readers.
Also, I like the table of contents. It’s on the right upper corner of the main page, which is very easy to notice and click. When a reader clicks it…
this list pops out. Each issue is categorized under the issued date, so a viewer can easily find an article from an issue they want to look at. Also, this list clearly shows what articles are included in each issue with a photo and headline. I think this meets two of Krug’s guidlines: “break pages up into clearly defined areas”, and “make it obvious what’s clickable”.
I also believe that the magazine takes a great advantage of its website design. When a reader scrolls down just a bit from the main page:
articles from the table of contents are organized more clearly and presented with more details. This can evoke readers’ curiosity for each story. From such quality, the webpage definitely “takes advantage of conventions”.
However, I’m not too sure if the site “creates a clear visual hierarchy on each page”. If a reader scrolls down further, he or she is automatically directed to the previous issue. Therefore, the website is organized according to the issue date, that’s for sure. But I don’t know if the issue date has anything to do with clear visual hierarchy.
Overall, Newsweek Magazine’s website is simple and creative, able to grab readers’ attention immediately. It’s easy to navigate, and stories are easy to read through because the font sizes are bigger than those in other news websites. I’d say it definitely satisfies both usability and user experience.