California Rim Fire by LA Times,0,5987888.story

These days one of the biggest news in California is the rim fire that is burning near the Yosemite National Park, now 20% is under control.

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The title is straightforward, which tells readers the topic of this page. The title was 68 characters, 3 longer than the optimal length, and it was broke into two lines. It is not the best look, but I do think the editorial decision to the second part is necessary to tell readers the most updated information.

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Following the title is multiple videos of the rim fire, with the latest ones the largest. Viewers can click on the PLAY button and it will take you to the newscast that day. Listed below are several previous newscast of the same subject.

Down below is the text.But behind the text, there are four photo thumbnails of the fire.

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You can click on the first one and it will take you to a photo slideshow of the fire on another page.

The second picture takes you to a interactive map showing the range of the fire. I think the story makes perfect match with the map. A map is more illustrative in describing an area compared to text.

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Click on the third and the fourth picture will take you to two previous storied of the fire.

To sum up, I think this is a pretty standard multimedia news page. The navigation is simple and straightforward. Browsing the entire page, it is hard to miss any important information.

The page combines video, photo, text and interactive map. First, the video gives viewers an overall sense of what’s happening and the latest of the story. Then, of course the subject – fire – makes plenty of good pictures.  And the reporters also utilized the opportunity to create an interactive map out of this story, which always adds to more detailed information and interesting elements.

As for design elements. I didn’t see one standing out in this website.

However, there is one thing I don’t like about LA Times. Every time I click on a link, it automatically opens the new one in the same page, not open an new page or an new window. It is really inconvenient when I have to go back to the main page. Also, if the viewers opens a link and accidentally close the window, they may not want to take the trouble to go back again. LA times will lose them.


One response to “California Rim Fire by LA Times

  1. I like the photo thumbnails of the fire.

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